Senior Sales Associate - Business Development

The role

Key Responsibilities 1. Sales & Business Development Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets. Identify new markets, territories, customers, dealers, distributors, and project opportunities. Generate business through direct sales as well as channel partners. Build and maintain a strong sales pipeline and regularly update management on business opportunities. Conduct market visits and competitor analysis to identify new business opportunities. Develop strategies for increasing market share and brand visibility. 2. Project Sales Identify and develop relationships with builders, developers, architects, interior designers, contractors, project consultants, and project management companies. Generate leads for residential, commercial, hospitality, retail, office, and premium interior projects. Ensure the company’s wooden flooring products are specified in upcoming projects. Track projects from enquiry and specification through sampling, quotation, negotiation, order, and execution. Coordinate with the technical and operations teams to ensure smooth project execution. 3. Architect & Designer Engagement Develop strong relationships with architects and interior designers. Conduct product presentations and technical/product demonstrations. Arrange samples, catalogues, mock-ups, and product presentations. Promote the company’s flooring range and ensure products are included in design specifications. Organize architect/designer meets, CPD/product sessions, and showroom visits. 4. Customer Relationship Management Build long-term relationships with key customers and institutional clients. Understand customer requirements and recommend appropriate flooring solutions. Handle negotiations, commercial discussions, complaints, and escalations. Ensure high customer satisfaction and repeat business. 5. Pricing & Commercials Prepare quotations and commercial proposals. Negotiate pricing, payment terms, delivery schedules, and other commercial conditions within approved company policies. Monitor market pricing and competitor activities. Work closely with management to maintain healthy margins. 6. Sales Reporting & Forecasting Prepare weekly and monthly sales reports. Maintain accurate CRM/customer/project databases. Provide sales forecasts and market intelligence to management. Track sales conversion, order value, collection status, and pipeline movement. 7. Cross-functional Coordination Coordinate with production, dispatch, logistics, finance, design, and customer service teams. Ensure timely delivery and installation support where applicable. Communicate customer/project requirements effectively to internal teams.